The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK Category: Stunts & Activations
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Stunts & Activations
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Stunts & Activations
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: Stunts & Activations
Pizza Refill
Agency: Leo Burnett / Toronto + Diamond Marketing / Toronto + Edelman / Toronto + Wavemaker / Toronto
Client: Pizza Hut Canada Category: Stunts & Activations
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Stunts & Activations
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Stunts & Activations
The Sneaky Endorsement
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal
Client: IGA (Sobeys) Category: Stunts & Activations
The Social Swap
Agency: Edelman / London + Publicis Italy | LePub / Rome
Client: Heineken® Category: Stunts & Activations
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Stunts & Activations
Award:
2024 Social Media Merit Award
Agency:
McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client:
Aldi UK
Title:
Fake Moss
Category:
Stunts & Activations
Annual ID:
OS24_SM082M
Award:
2024 Social Media Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Stunts & Activations
Annual ID:
OS24_SM083M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Stunts & Activations
Annual ID:
OS24_SM084M
Award:
2024 Social Media Merit Award
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
Stunts & Activations
Annual ID:
OS24_SM085M
Award:
2024 Social Media Merit Award
Agency:
Leo Burnett / Toronto + Diamond Marketing / Toronto + Edelman / Toronto + Wavemaker / Toronto
Client:
Pizza Hut Canada
Title:
Pizza Refill
Category:
Stunts & Activations
Annual ID:
OS24_SM086M
Award:
2024 Social Media Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Stunts & Activations
Annual ID:
OS24_SM087M
Award:
2024 Social Media Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Stunts & Activations
Annual ID:
OS24_SM088M
Award:
2024 Social Media Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal
Client:
IGA (Sobeys)
Title:
The Sneaky Endorsement
Category:
Stunts & Activations
Annual ID:
OS24_SM089M
Award:
2024 Social Media Merit Award
Agency:
Edelman / London + Publicis Italy | LePub / Rome
Client:
Heineken®
Title:
The Social Swap
Category:
Stunts & Activations
Annual ID:
OS24_SM090M
Award:
2024 Social Media Merit Award
Agency:
GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client:
Philadelphia Cream Cheese - The Kraft Heinz Company
Title:
The Tax Free Bagel
Category:
Stunts & Activations
Annual ID:
OS24_SM091M